Rybbit

Rybbit is a modern, open source web analytics platform built as a direct replacement for Google Analytics. It gives website owners, developers, and marketing teams clear, real-time insight into how visitors use their sites, without relying on cookies or collecting personal data.

What does Rybbit do?

Rybbit tracks pageviews, unique visitors, bounce rates, traffic sources, referrers, devices, browsers, locations, and languages. Beyond standard analytics, it includes session replay so you can watch real user sessions and identify usability issues, conversion funnels to see exactly where visitors drop off, user journey mapping from landing page to conversion, goal tracking, custom event tracking (sign-ups, purchases, downloads, button clicks), and Core Web Vitals monitoring for page speed and performance. It also provides error tracking, retention analysis, user profiles, UTM campaign tracking, and Google Search Console integration.

Why choose Rybbit over Google Analytics?

Rybbit requires no cookie consent banners because it uses completely cookieless tracking. It is GDPR and CCPA compliant by default, with all cloud-hosted data stored on EU infrastructure in Germany. Setup takes minutes: add a single line of code to your site and data starts flowing in real time. Unlike Google Analytics, Rybbit’s dashboard is clean and intuitive, designed for clarity rather than complexity.

Is Rybbit open source?

Yes. Rybbit is 100% open source and available on GitHub. You can self-host it on your own infrastructure for full data ownership, or use the managed cloud service. There is no vendor lock-in, and you can export your raw data at any time.

Who is Rybbit for?

Rybbit is trusted by over 4,000 organisations worldwide, from solo developers and startups to enterprise teams. It works with virtually every platform and framework, including WordPress, Shopify, WooCommerce, Next.js, Astro, React, Vue, Svelte, Nuxt, Angular, Laravel, Webflow, Squarespace, Wix, Ghost, Framer, Hugo, Jekyll, Docusaurus, and many more. Integration guides are available for 30+ platforms.

What does Rybbit cost?

Rybbit offers a free trial with no credit card required. Paid plans start at $13/month (Standard) for up to 100,000 monthly pageviews, with a Pro plan at $26/month that adds unlimited websites, unlimited team members, session replays, 5-year data retention, and priority support. Annual billing saves 4 months. Enterprise plans with SSO, infinite data retention, dedicated instances, on-premise installation, and whitelabelling are available on request.

Key features at a glance: Cookieless tracking, GDPR and CCPA compliant, real-time analytics, session replay, conversion funnels, user journey mapping, custom events, Core Web Vitals, goal tracking, error tracking, retention analysis, user profiles, UTM tracking, bot filtering, API access, data export, email reports, public and private dashboard sharing, role-based access control, organisation management, 3D globe traffic visualisation, Google Search Console integration, and full open source self-hosting.