Search Atlas

The pitch for this SEO automation platform is replacement maths: Search Atlas lists nine channels it covers (AI search visibility, SEO and site health, Google Ads, Meta Ads, content, website pages, local profiles, PR and links, reporting) against the roughly $8,000 a month it reckons those cost through separate tools and vendors, and prices its own plan from $99 a month. The named tools it says it stands in for include Semrush, Ahrefs, Screaming Frog, Surfer SEO, BrightLocal, Yext and AgencyAnalytics.

OTTO ships the fixes rather than listing them

OTTO is the agent at the centre of it: instead of handing back an audit, it applies technical and on-page changes, publishes content and keeps working on site health across every property in an account. One case study credits it with clearing broken links, slow pages and navigation problems in a single day.

Agencies get white-label dashboards, automatic client reporting, portfolio-level views and request and approval flows across accounts. Other modules include Site Explorer, Site Auditor, On Page Audit, Topical Maps, Content Genius, GBP Galactic for Google Business Profiles, press release and backlink tools, and a Website Studio. A seven-day free trial with full access is offered with no payment up front.