Positive User

Formerly Sarbacane, now part of the Positive group, this is the CRM and marketing automation arm of a company that has been building martech for 25 years. The pitch is a gradual on-ramp: begin with drag-and-drop newsletters and a unified contact database, add sign-up forms and pop-ups, then layer on multichannel journeys as needs grow — email, SMS, WhatsApp, web and mobile push, live chat and chatbot, mobile wallet, plus an integrated loyalty programme and a customer data platform.

Playbooks instead of a blank canvas

Rather than starting workflows from scratch, there is a library of ready-made scenarios grouped by goal — acquisition, conversion, upsell, retention, reactivation. Examples on the page include throttling large email sends by priority to protect inbox placement during launches, pulling Facebook Lead Ads into the pipeline and assigning a rep, flashing-tab messages to recover distracted visitors, and category-page widgets that reveal a discount code.

Infrastructure is described as sovereign and entirely built and hosted in Europe, with ISO 27001 certification. The company cites 45,000 customers, 800,000 monthly active users, a 4.8 Trustpilot rating and case studies from Carrefour, Bricomarché and LG Electronics. Phone support is staffed on weekdays from a French number.