Shopify

The selling points here are less about the storefront builder and more about everything bolted around it. Shopify POS keeps in-store and online inventory in sync, Shopify Markets handles the paperwork of cross-border selling with shipping tools included, and products listed on the platform can surface automatically in the Shop app, which the site puts at 250M+ shoppers.

Checkout conversion and Shop Pay

Shopify cites a 2023 study with a global consulting firm claiming checkout with Shop Pay converts up to 50% higher than guest checkout. Store infrastructure is pitched at handling traffic spikes from product drops without falling over.

Sidekick, apps and the developer side

Sidekick is an AI assistant built into the Shopify admin for spotting growth opportunities and automating routine work, and Agentic Storefronts extend a brand's catalogue into AI chat channels where shoppers can check out directly. The App Store lists 21,000+ apps, and developers get Hydrogen for headless storefronts plus the Universal Commerce Protocol and APIs at shopify.dev.

Shopify Capital offers merchant loans up to $5M US with no equity taken; the page says $5B US has been loaned to date. A free trial is available before choosing a plan.